Volvo Cars Posted Decreased U.s. April Sales
With April 2007 already in the books Volvo Cars of North America reported their sales for the past month. Reflecting the reduced sales of its parent Ford Motor Company Volvo announced that they have suffered a 16.5 percent sales decrease in the United States and Puerto Rico.
Year to date sale is also down by 8 percent compared to the first four months of the past year. Last month Volvo sold 8139 vehicles and that number is lower than the 9749 vehicles they have sold last year for the same month. This brings the year to date sale of Volvo Cars in the United States and Puerto Rico combined to 35092 vehicles. Last year for the first four months Volvo has already sold 38200 vehicles.
Of the eight models in Volvos lineup in the region the XC90 remains as the best seller. In April Volvo sold 2169 units of the XC90. Although it ranks as the best selling model Volvo it also suffered from decreased sales for the past month. Last year for the same month Volvo has sold 2582 units of the XC90. That shows a 16 percent decrease in the sales of the award winning model. Year to date sale for the midsize luxury crossover SUV of Scandinavian descent reaches 10288 units a decrease of 7.7 percent as compared to the 11150 XC90 units that Volvo sold for the first four months of 2006.
Next to the XC90 in terms of April sales is the S40 with sales of 1738 units last month. While being the second best selling Volvo the S40 also showed reduced sales in the United States and Puerto Rico. Last year during the month of April Volvo sold 2109 units of the S40 reflecting a 17.6 percent sales decrease for this years April. Year to date sale is also lowered by 10.4 percent. For the first four months of this year Volvo has sold 7431 units of the S40. All year though sales for the S40 already reached 8290 units after the first four months of the year.
Another model which has seen demand decrease for the past month is the S60. The said model posted the third highest decrease in terms of sale last month. Sales of the Volvo S60 reached up 1504 units but that amount is still 20.5 percent lower than the 1892 S60 units that Volvo sold in April of 2006. Year to date sale for the S60 also showed a dismal 28 percent decrease compared to last years first four months. This year there are already 5882 new S60s sold but that is still a far cry from the 8170 S60s sold for the first fur months of the past year.
Of all the models in Volvos lineup the V70 posted the highest sales reduction at 46.1 percent. Last years April sales for the V70 reached only 464 units and this year it only reached 250 units. Year to date sales is also affected with its 37.6 percent slide.
Of the eight models in Volvos lineup in the United States only two posted increased sales for the past month the C70 and the S80. Last month sales for the C70 reached 477 units a 9.7 percent increase over April 2006s 435 units. Year to date sale for the Volvo C70 also showed good promise of a better future for the Fordowned Swedish brand. Last year during the first four months Volvo only sold 520 units of the C70 while this year year to date sale already reached 1488 units an increase of 186.2 percent.
Another model showing increased sale is the S80. From last years 922 units sold for the month of April Volvo reported that they have sold 990 units of the said model last month by showing an increase of 7.4 percent. Year to date sale is also increased by 55.2 percent. For the first four months of 2006 Volvo only sold 2637 units of the S80 while this year they have already delivered 4093 units for the first four months.
The complete lineup of Volvo in the United States is composed of the following: the S40 V50 S60 V70 C70 S80 XC70 and the XC90. All of these are known for their long list of safety features and reliable components such as the Volvo fuel pump and other quality parts.
About the writer: Glady Reign is a 32 year old is a consultant for an automotive firm based in Detroit Mi. she is a native of the motor city and grew up around cars hence her expertise in the automotive field.
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